Interview: Emily Alarcon, Wedding Designer
At The Sketchbook Series, we’re all about supporting our partners’ and students’ passions which is why we do what we do today. We circled back with a previous student and talent from our New York City workshop last year, Emily Alarcon, who traveled all the way from France for the workshop, to catch up on the development of her career and personal passions in wedding design since her workshop experience last year.
What made you sign up for The Sketchbook Series?
I saw Mary's work on Karen Tran Floral Design’s website, and I fell in love with her sketches. I didn’t feel like I was good at sketching back then, so I wanted to learn this to develop a new skill.
When did you take a workshop with The Sketchbook Series?
What city was the workshop in?
New York City, New York
How did you become interested in starting your business?
I was a florist for 7 years and became interested in running my own business. I wanted to
engage and work with my clients in my own way while doing what I love.
How has the way you work evolved since starting your business?
It was hard work developing my own brand and driving visibility to my work at first. Today, more people are aware of what I do and clients have been coming to me because they like my work.
What are some of the lessons you've learned along the way about turning your passion into a business?
The journey is a long one, but you should never give up. It's not just about embracing your passion, but all of the processes that are tied into the business including the taxes and driving revenue.
What is the most important part to executing a vision or idea? Any tips on the process?
I spend a long time talking to clients to try and understand their needs and what they expect. I take copious notes and share wedding pictures from past events with clients to explain the vision and ideas. Then I do a sketch of the proposed event design and plan to communicate the vision and ensure our ideas are aligned.
How have you used sketching to bring your ideas to life in the past or present?
In the past, I just used mood boards on Pinterest or pulled images from Google. Now I grab my paper and pens, and I let my ideas steer the movements of my hand. Sometimes I will refer to some pictures to prepare a sketch, while other times the designs all stem from my brain.
What about The Sketchbook Series workshop has been most effective towards your business and why?
The Sketchbook Series workshops taught me how to put my ideas on paper, as well as showcase my own work and ideas that weren’t generated by or recycled from someone else. It has also helped me to expand on my creativity and imagine new designs. Clients have been very impressed by the sketches.
Where, who and or what do you get inspired by the most?
I often find inspiration on Instagram. Mary and Karen Tran also inspire me the most.
Is there a time of day when or an environment where you get most inspired?
During the evening when everything, or almost everything, is done on my to-do list. At that point, I can take a moment aside to focus on sketching. It is so relaxing!
What are your top three tips to share when it comes to starting or owning your business?
Believe in yourself! Don't limit yourself to going at your business or projects alone, you probably have other entrepreneurs around you that could be great sources of inspiration and support. Finally, don't forget the value of your creativity!
What are your favorite things to do to motivate yourself and or de-stress?
I listen some music, I hug my dog or my hubby, or I’ll take a walk.
Why would you recommend others take The Sketchbook Series?
The curriculum of these workshops will allow you to grow confident in your sketching abilities. You can leverage these skills to develop your business and impress clients in a unique way. Mary is very generous and shares great tips!
Are there any other additional comments you would like our readers to know?
Mary is a very nice and compassionate person, you'll love every course you take with her!